Quote to Implement

"The art of memory is the art of attention" - Samuel Johnson

To add to that, perhaps the art of attention is actually caring.
Maybe an extreme analogy would be this; your dog or cat is sacked out in the house and you call for it with no results. However, when opening the source of food for your pet, it shows up almost instantaneously. It doesn't care about you (probably the cat) but does care for its' food.

We humans are much the same; if we care we remember. I know people who can recite whole movies or songs verbatim but can hardly remember 7 or 8 features and benefits of what they are selling. Or can tell you the starting line-ups for every NFL team but don't know the key players at each of their customers.

The sales profession is about taking care of your family, your co-workers and your customers and therefore should be on your priority list of things to care about.