Following-up on quotes AND business received should be as natural to a salesperson as eating. However, as in real life, following-up and eating can be very selective and that can be detrimental to your health if not done correctly.
Recently, I was exploring marketing ideas for www.BEDSFORKIDS.us and asked a young salesperson, working for a new company, for a quote. It took four days, the salesperson didn't call with the quote or ever bother to follow-up even though I see this person on a regular basis. This salesperson's competitor had a similar P&D but was interested enough to call me with the quote, follow-up with today's version of a hard copy (e-mail) and then called again to see where things stand. Umm, I wonder who wins this one? Don't assume that the pretty girl that is always around loves you. Until you ask, you don't know!
Timely, effective follow-up must be done.
There are two more stories that I'll share soon about follow-up; one is a nightmare example and the other shows the effectiveness of follow-up.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment