Magic Phrases

Twice in the past 3 years I have been in sessions with trainers who had "magic phrases".

One was a woman who had gotten a copyright on a phrase "guaranteed" to close sales. The phrase included words of empathy and words of thought hoping to appeal to both sides of the brain; emotion and rationality. While the group of us being trained were polite, we were very skeptical. However, several of us did try it with no success.

More recently, I talked with a man who trains people in phone sales. During our discussion I expressed concern about modern technology; texting, tweeting(?) and voice mail. He exclaimed that he could train me to make the calls at the right time of day and either get the person I wanted or the right message so that I would get a call back. After I apologized for laughing at him, I realized that his major business is collections and his messages would probably include some type of threat to make people call.

However, other than trainers, I've never met a salesperson (particularly making cold calls) who had a "magic phrase". I know that for some successful salespeople "golf", "lunch", etc help with reaching a current customer and getting call backs. For the rest of us, if you have a magic phrase that you are willing to share - please do!!