Last night at church, some friends and I were talking about life in general when one of them mentioned having had some landscaping done. He was impressed with the work done AND that the salesman followed-up after the job was finished. We then spent at least, oh, 30 seconds talking about how rare that is at anytime in the sales process these days.
A few years ago the decision was made to purchase a new vehicle for business use. Since I was a road warrior, each car lot that I passed within a three hour drive of my home became a stop for me. At each dealership, the salesman was given my business card and told that within three weeks a purchase would be made. Twenty-seven dealerships were visited. I had to find a salesman at 12 of them to talk to AND only one (1!) bothered to follow-up. He did get my business.
This sad story is true in many professions but for some reason, it really seems to be a part of the automotive sales process but I'm not sure why. Customers want to know that you "love" them and appreciate them. It is imperative to follow up.
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