"The customer is always right".
Everytime I hear that, it makes me want to scream like Howard Dean. What people really mean, I hope, is "The customer is king"! The underlying psychology behind these two statements is as different as store-bought ice cream and homemade ice cream.
If the customer is king, you want to do anything you can to satisfy him so that you won't be sent to the dungeons or the guillotine. You want him to be happy to see you and to know that the time spent with you is golden.
If the customer is always right, you have nothing to sell and become an order-taker. If the customer says she wants to use Prudential for life insurance and you work for Northwestern, what do you do? Walk out? Of course not. Since she is the queen, you find a way to delicately convince her of the error of her ways and sell your policy.
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