Imperative: Goals

There must be a reason why so many books, magazine articles, seminars and speeches are given about goal setting. What do you think it is? To make money? Maybe / probably but that isn't the main reason. It is important? BINGO ! So why don't more of us do it?

Not setting goals makes life so much easier. No pressure to meet expectations. No deadlines.
How about - NO SALES ! Sure some industries are easier to float with the current than others but is that going to help you, your customer, your co-workers or the company?

Some experts turn goal setting into an ordeal by giving you life advice on setting goals for everything. Some focus strictly on the money aspect - Two Million $$ a year at 43% profit, etc.

Most of us don't want to be decathletes but some of us are willing to work on what we understand to be weaknesses. Perhaps we do need to set a dollar goal or a goal for the number of phone calls required per day. Maybe it needs to be to see a new person each time you visit an established account or to invite a customer to lunch more frequently.

Goals need to make you stretch yourself, to be something positive, sustainable and trackable and to be realistic. In a college PE class, we had to set up a fitness schedule that we could implement once we became working adults. I failed it because "this is great if you want to go to the Olympics but not reasonable for the average person with a job and family".

Think about what needs to be accomplished, prioritize, plan and start to implement!