Recently I had an opportunity to follow my own advice. After a very important phone call to sell myself, I provided follow-up in the form of a greeting card to express appreciation for the time given to me. Besides being basic good manners, it is an opportunity to promote your name / company one more time.
The high speed world is providing more and more instant communication, some of which is lost or deemed insignificant simply because of that volume. By using the post office as a follow-up resource, you can increase the chance to raise your visability. Virtually everybody will open a piece of mail that looks like a personal card.
Quality cards for business use are difficult to find. Basic "Thank You " cards are ok, especially with a hand-written note. http://www.successories.com/ has a wonderful variety of cards for business and I have used them for years but be prepared to spend a little money.
Follow-up. It is a selling imperative that should not be ignored but unfortunately, frequently is.
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